I had posted a photo of an intriguing billboard on my photo journal blog (now merged with this blog) a few weeks ago. This very morning I noted that a smaller ad board nearby had some equally intriguing photographs posted in place of ads. I knew this stuff was an art installation of some sort, but I didn't know why it was there or where it came from.
A fella called Serge stumbled across that post today and kindly pointed me to the source of the photos on those billboards. It's a project by Jim Goldberg, presented at the corner of Spadina and Front Streets, as part of Scotiabank's CONTACT Photography Festival.
So I stopped on my way home and took some more photos (in very bright, read: bad, light). I love public art installations, and I love the compassion behind this project, in which the subjects were invited to take part in telling their stories. I'm all about that.
The sun was so bright, I couldn't tell what the photo below would look like until I got home. Technically it's shit, but I like that it shows the context (condo-land) of where this art installation is located - you can see bits of the installation amidst the surroundings. And there's me in the bottom corner, taking that blind shot.